100 Days Project

Lindsay: 100 days of Karangahape Road

While trying to research for this project, I began to procrastinate. So I thought I'd incorporate that into my 100 days project.

Earlier this year I talked to the K Road business association about a rebrand, and while this did not get far I thought a K road identity needed to feature the full name 'Karangahape Road' (This was after a out of town friend tried to Apple Maps 'K Road'). I thought the system would work as it could change stylistically but still remain a strong identity.

Each day I will design a new 'K' in response to a shop on K Road, that I frequented that day.